WordPress Is Slow.
GA4 Is Inaccurate.
You Own Neither.
Why burn thousands every month on tool subscriptions and agency retainers?
We replace your web & tracking infrastructure with custom code that’s yours forever –
one-time investment, complete source code, zero vendor lock-in.
Where your budget disappears
The two biggest leaks in your funnel
— and how we fix them
Ad blockers and iOS updates erase 30% of your conversion data. Meta and Google algorithms optimize on wrong signals. Upgrading to GA 360 or Segment costs €100K+/yr — for data that doesn’t even legally belong to you.
- 99.8% signal recovery via Conversions API (CAPI)
- Your server, your data — 100% GDPR-compliant
- One-time setup. Zero monthly license or volume fees.
Average load time 4.2s. Bloated themes, 13,000+ documented CVEs, constant plugin patches. Monthly agency retainers just to keep it running — and at the end you don’t truly own the system.
- Perfect Core Web Vitals: <0.5s load, Lighthouse 100/100
- No plugins, no CVE vulnerabilities, no patches
- One-time price. 100% source code ownership. No retainers.
SaaS subscriptions & WordPress retainers cost an average of €60,000–250,000 over three years. A custom FW Delta build is a one-time investment from €12,840 — capitalized as an IAS 38 asset on your balance sheet.
Google Analytics, Segment, Tableau - tools CMOs bet their stack on, now owned by companies with different priorities. Every SaaS product you depend on is someone else's exit strategy.
Replace the Subscription.
Own the Infrastructure.
Each system is a one-time build - capitalized under IAS 38, hosted in Germany, delivered with complete source code.
Server-Side Tracking
30% of your conversions are invisible to your ad platforms. Your algorithms optimize on wrong data.
- First-party data on your domain - iOS restrictions and ad blockers bypassed
- Meta, Google, TikTok Conversions API - 99.8% signal recovery
- SHA-256 PII hashing, Consent Mode, German Hetzner hosting
Astro Website
WordPress: 4.2s load. 13,000+ CVEs. You pay $24K+ over 3 years and own nothing at the end.
- 100/100 Lighthouse target - test fwdelta.com now at pagespeed.web.dev
- Desktop LCP 0.4s, TBT 0ms - proven on our own live site
- GDPR-compliant, German Hetzner hosting, full source code from day 1
Executive Dashboards
Per-seat pricing means every new analyst costs extra. Your board reporting renews on Salesforce's schedule.
- Sub-100ms real-time KPIs - no data warehouse required
- Unlimited seats - per-user licensing eliminated permanently
- Direct DB connections, custom visualizations, mobile-first
Workflow Automation
Manual data entry and integrations cost 2–4 FTE hours per week. Every month you wait is budget burned.
- ERP/CRM/legacy system integration - any source, any target
- Complex business logic, scheduled and event-driven triggers
- Automated error handling, full audit logs, unlimited executions
SaaS ends when you stop paying.
Custom code outlasts every vendor.
Every system we build appears on your balance sheet under IAS 38. No vendor can take it from you.
Complete Source Code
Full Git repository on day 1. Every line, every config, every deployment script. No restrictions, no vendor keys needed.
IAS 38 Balance Sheet Asset
Custom software is capitalized under IAS 38. SaaS is an operating expense. One adds enterprise value. The other just renews.
Unlimited Modifications
Your devs, any agency, any developer - modify freely. No vendor approval. No API limits. No platform restrictions.
Zero Vendor Risk
No exposure to acquisitions, price hikes, feature deprecation, or pivots. The system runs when every SaaS competitor shuts down.
SaaS vs. Owned:
The 5-Year Math.
One-time investment. No renewals. No per-seat fees. No surprises.
| Metric | SaaS | Owned |
|---|---|---|
| Year 1 Cost | $6K–18K/yr | from $9,890 |
| Year 2 Cost | $12K–36K | $0 additional |
| Year 3 Cost | $18K–54K | $0 additional |
| 5-Year Total | $30K–90K+ | from $9,890 |
| Source Code | Never | Day 1 |
| Price Increases | 5–10% annual | Never |
| Monthly Hosting | $150–500 | <$20 |
| User Limits | Per-seat fees | Unlimited |
| Optional Maintenance | Included in fee | €138–184/hr, no retainer |
| Vendor Lock-In | Complete | Zero |
Audit to Ownership
in 4–8 Weeks.
Fixed timeline. Fixed price. No surprises.
Free Audit
We analyze your stack, calculate exact SaaS burn, and design an owned replacement architecture.
Fixed Price
One number. No hourly rates. No scope creep. Payment: 50% upfront, 25% staging, 25% live.
Build & Test
Weekly updates. Full staging access throughout. You see every commit, every change.
Ownership
Production deploy, full code handover, team training, 90 days included support.
Common Questions
Everything a decision-maker needs to know.
Pricing & Ownership
What's actually included in the fixed price?
Everything: development, infrastructure setup, integrations, testing, documentation, deployment, training, and 90 days of support. No hourly overruns, no hidden extras. Payment: 50% upfront, 25% staging, 25% go-live.
Do I really own the code - no strings attached?
Yes. Complete source code with zero restrictions. Full Git access. All documentation. Infrastructure credentials. You can modify, extend, resell, or do anything with it. It's a permanent asset on your balance sheet - not a license.
What if I need changes after delivery?
You own the code - your devs can ship changes on day 1. Or hire us at $150–200/hr, no retainer required. Or hire any developer. Everything is documented and fully transferable.
Technical & Timeline
What tech stack do you use?
Production-proven: Python (FastAPI/Django) or Node.js backend, PostgreSQL/MySQL, React/Vue/Svelte or Astro frontend, Docker on Hetzner. Standard, documented, maintainable - no proprietary lock-in.
Where is it hosted?
Hetzner data centers in Germany (Nuremberg/Falkenstein). ISO/IEC 27001:2022 certified. GDPR-compliant. Your data is stored and processed exclusively on EU servers – never transferred to the US.
How long does it take?
Server-side tracking: 4–6 weeks. Dashboards: 3–5 weeks. Automation: 4–8 weeks. Astro website: 4–6 weeks. Timeline guaranteed in the contract - not an estimate.
Stop Funding
Someone Else's Exit.
30-minute audit. We analyze your SaaS spend, calculate exact savings, and design a replacement architecture. No sales pitch - just numbers.