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Comparison · Data pipelines

Fivetran, Airbyte or pipelines you own?

Managed ingestion is quick to set up and covers a lot of sources. This page uses the published consumption table to work out at what volume a pipeline of your own pays off.

In short

The price tracks monthly active rows, and the ladder is sub-linear: fifteen times the data does not cost fifteen times as much. Even so, a mid-sized volume sits well above a pipeline of your own, where only hosting remains. What Fivetran delivers for it is a very large connector catalogue and the maintenance of other people's APIs, which is exactly the part a build takes on.

There is no three-year total on this page. The only rate Fivetran publishes openly is the 5 USD base charge per connection up to one million active rows. The thresholds above that sit in a consumption table that cannot be retrieved freely. We do not put figures on a page we cannot evidence. Airbyte likewise publishes no per-unit rate for its Standard tier.

Where the two routes differ

Criterion Fivetran FW Delta
Billing by monthly active rows, on a sub-linear ladder one-time build plus hosting
Predictability the bill follows data growth the figure is known
Connectors a very large ready-made catalogue the sources built; more cost effort
Custom sources not offered through self-service possible, but you build them
Maintaining third-party APIs handled by the vendor yours, or covered by a maintenance agreement
Transformations priced separately by model runs in SQL, with no separate billing
After cancelling ingestion stops, the target schema stays code and configuration stay

Stay with Fivetran when

  • many different standard sources need connecting
  • volume is low and stays low
  • nobody in-house can operate data pipelines
  • maintaining third-party APIs is deliberately outsourced

A pipeline of your own pays off when

  • row volume sits in the millions on a permanent basis
  • few but stable sources are served
  • a source is missing from the catalogue and will not be added
  • transformations already run in SQL inside the warehouse

FAQ

Why is there no cost calculation here?

Because the values needed are not public. Fivetran states the formula and the base charge; the thresholds and incremental rates sit in a consumption table that cannot be retrieved freely. We do not put amounts on a page we cannot evidence.

Do the costs rise exponentially?

No, and that is a common error. Fivetran states explicitly that the per-row cost decreases as volume rises, so the ladder is sub-linear. The problem is not the curve, it is the absolute level at high volume.

What counts as a monthly active row?

Inserts plus updates and deletes during the billing month. Unchanged rows and the initial sync do not count. A ten-million-row table that barely changes therefore costs far less than one rewritten daily.

Run it with your own volume

The decision hangs on active rows. The calculator takes your number.

01

A 30-minute call

We walk through your starting point and say honestly whether a move pays off for you.

02

A fixed-price proposal

Within five working days, with scope, assumptions and what is explicitly not included.

03

Build and handover

Repository access from day one, documentation at the end, no obligation to keep us.

Reply within 24 hours No obligation Treated confidentially

How these figures were produced

Price as of
August 2026
Basis
Publicly listed prices from Fivetran, together with the assumptions on this page for user count, volume and term.
Not included
Discounts, annual prepayment, enterprise terms, partner rates and country-specific pricing. Internal staff cost on either side is not counted.
Limits
Vendor pricing and packaging change. This calculation is a model, not a quote and not a general market price. Check the current vendor price list before deciding, and run the numbers with your own figures.
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