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Comparison · Attribution

Hyros, Triple Whale or attribution you own? If you are only starting to measure, the ready-made tool is usually the better call.

Both vendors solve a real problem and take work off your hands. This page compares scope, data sources, pricing model and maintenance responsibility. Accuracy percentages are deliberately absent.

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How we compare

  • We sell the alternative

    This is not a neutral review. That is why price date, assumptions and the maths sit openly next to it.

  • Both outcomes are shown

    Including the scenarios where the vendor wins. A comparison that always ends in our favour would be advertising.

  • Only evidenced numbers

    List prices with a source. Where a vendor does not publish, no invented total appears.

  • Your numbers decide

    The calculator takes your users, your volume and your term instead of our assumption.

In short

Off-the-shelf attribution tools start faster and bring dashboards nobody has to build. The price is a model whose inner workings you cannot see, and a recurring fee that grows with your revenue. A custom solution gives you the raw events and traceability, but costs a build and ongoing maintenance. If you are only starting to measure, an off-the-shelf tool is usually the better call.

Why there is no calculation here: Both vendors now publish complete price ladders, Hyros by tracked monthly revenue and Triple Whale by annual gross merchandise value. A three-year total therefore depends entirely on your revenue band, which is why the pricing model and the documented entry prices are shown here instead of a single figure that would be wrong for most readers.

In detail

Where the approaches differ

Point Hyros and Triple Whale FW Delta
Pricing model Triple Whale tiers by annual gross merchandise value, Hyros by tracked monthly revenue. Both ladders are published. one-time build plus hosting, independent of revenue
Time to start short, much is preconfigured a project with a measurement plan and build
Attribution model the vendor model, internals not visible your model, traceable and versioned
Raw data through the vendor API, with its limits directly in your own database
Dashboards included and maintained have to be built
Platform coverage many ad platforms connected out of the box the platforms you connect; more cost effort
Maintenance with the vendor, including platform changes with you or under a maintenance agreement
Leaving subscription ends, reporting ends data and code stay

The decision

What speaks for which route.

A custom solution pays off when

  • you have to trace how a number came about
  • the raw events are needed by other systems
  • the fee grows with revenue and becomes noticeable
  • the attribution model has to fit your business
  • the analysis has to be reproducible and auditable

An off-the-shelf tool is better when

  • · you need a better view quickly
  • · nobody wants to look after a measurement system
  • · the vendor standard reports answer your questions
  • · the fee is small relative to ad spend
  • · you are early and still learning the model

Documented facts

Documented facts

  • Triple Whale prices by annual gross merchandise value, not by ad spend or order count. The published entry tiers are Foundation and Automate; Enterprise is quote-based.

    As of 2026-08-10 · Source

  • Triple Whale publishes entry prices of 219 USD per month for Foundation and 749 USD per month for Automate at the lowest annual GMV tier. Both rise with annual gross merchandise value; the higher tiers are shown on the pricing page.

    As of 2026-08-10 · Source

  • Hyros publishes one plan tiered by tracked monthly revenue, from 69 USD per month up to 5,000 USD tracked to 1,499 USD per month up to 750,000 USD tracked. Above one million USD tracked per month the price is quoted individually. No annual discount is stated.

    As of 2026-08-14 · Source

If you want to switch

What happens next

  1. 30 minutes

    Conversation

    We walk through your starting point and say honestly whether a move pays off for you.

  2. within five working days

    Fixed-price proposal

    With scope, assumptions and what is explicitly not included.

  3. depending on scope

    Build and handover

    Code access from day one, manual at the end, no obligation to keep us.

Common questions

Why are there no accuracy percentages any more?

Because nobody can substantiate them, including us. Accuracy figures like 95 to 99 percent circulate freely in this market. They depend on consent, browsers, platforms and purchase cycle, and are meaningless without a shared definition.

Why is there no single three-year total?

Because both prices track revenue rather than user count. Triple Whale starts at 219 USD per month for Foundation and 749 for Automate at the lowest revenue tier, Hyros at 69 USD for up to 5,000 USD tracked monthly revenue. Both rise many times over with revenue. An average would be wrong for almost every reader. The documented entry prices are below; your own tier is on the vendor pricing page.

Is custom attribution more accurate?

Not automatically. It is traceable. Whether it is more accurate depends on how well the measurement foundation underneath works. Without clean events that applies equally to both routes.

Read on

Where to go next.

Next step

Check the foundation first

Attribution can only be as good as the events it calculates on.

Reply within 24 hours. No obligation, confidential.

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