Hyros, Triple Whale or attribution you own?
Both vendors solve a real problem and take work off your hands. This page compares scope, data sources, pricing model and maintenance responsibility. Accuracy percentages are deliberately absent.
In short
Off-the-shelf attribution tools start faster and bring dashboards nobody has to build. The price is a model whose inner workings you cannot see, and a recurring fee that grows with your revenue. A custom solution gives you the raw events and traceability, but costs a build and ongoing maintenance. If you are only starting to measure, an off-the-shelf tool is usually the better call.
Both vendors now publish complete price ladders, Hyros by tracked monthly revenue and Triple Whale by annual gross merchandise value. A three-year total therefore depends entirely on your revenue band, which is why the ladders themselves are shown here instead of a single figure that would be wrong for most readers.
Where the approaches differ
| Criterion | Hyros and Triple Whale | FW Delta |
|---|---|---|
| Pricing model | Triple Whale tiers by annual gross merchandise value, Hyros by tracked monthly revenue. Both ladders are published. | one-time build plus hosting, independent of revenue |
| Time to start | short, much is preconfigured | a project with a measurement plan and build |
| Attribution model | the vendor model, internals not visible | your model, traceable and versioned |
| Raw data | through the vendor API, with its limits | directly in your own database |
| Dashboards | included and maintained | have to be built |
| Platform coverage | many ad platforms connected out of the box | the platforms you connect; more cost effort |
| Maintenance | with the vendor, including platform changes | with you or under a maintenance agreement |
| Leaving | subscription ends, reporting ends | data and code stay |
An off-the-shelf tool is better when
- you need a better view quickly
- nobody wants to look after a measurement system
- the vendor standard reports answer your questions
- the fee is small relative to ad spend
- you are early and still learning the model
A custom solution pays off when
- you have to trace how a number came about
- the raw events are needed by other systems
- the fee grows with revenue and becomes noticeable
- the attribution model has to fit your business
- the analysis has to be reproducible and auditable
Documented facts
Triple Whale prices by annual gross merchandise value, not by ad spend or order count. The published entry tiers are Foundation and Automate; Enterprise is quote-based.
As of 2026-08-10 · Source
Hyros publishes one plan tiered by tracked monthly revenue, from 69 USD per month up to 5,000 USD tracked to 1,499 USD per month up to 750,000 USD tracked. Above one million USD tracked per month the price is quoted individually. No annual discount is stated.
As of 2026-08-14 · Source
FAQ
Why are there no accuracy percentages any more?
Because nobody can substantiate them, including us. Accuracy figures like 95 to 99 percent circulate freely in this market. They depend on consent, browsers, platforms and purchase cycle, and are meaningless without a shared definition.
Why is there no single three-year total?
Because both prices track revenue rather than user count. At 250,000 USD annual GMV, Triple Whale Foundation is 219 USD per month; at 10 million it is 1,849. An average would be wrong for almost every reader. The published tiers are below so you can insert your own.
Is custom attribution more accurate?
Not automatically. It is traceable. Whether it is more accurate depends on how well the measurement foundation underneath works. Without clean events that applies equally to both routes.
Check the foundation first
Attribution can only be as good as the events it calculates on.
01
A 30-minute call
We walk through your starting point and say honestly whether a move pays off for you.
02
A fixed-price proposal
Within five working days, with scope, assumptions and what is explicitly not included.
03
Build and handover
Repository access from day one, documentation at the end, no obligation to keep us.