Assessments
to decide for yourself.
Assessments on tracking, software costs and technology you own. Concrete, honest and free of jargon, so you can decide afterwards.
Google is moving your Search campaigns to AI Max in September. Before Google searches wider, it has to see the right orders.
During September 2026 Google automatically moves Search campaigns that use campaign-level broad match or automatically created assets to AI Max. After that Google shows your ads for search queries that are not in your keyword list. Which ones is decided by the orders Google sees in your ad account. If those numbers are wrong, Google now searches in the wrong direction.
On 9 September Google switched off the old access to its ads interface. If a tool reports your orders to Google Ads, check now whether they still arrive.
On 9 September 2026 Google switched off developer tokens for the Google Ads API. Since June the old interface has stopped accepting orders from shop systems and leads with customer data from new connections. Neither affects you directly. It affects the tools that load orders into your ad account in the background. That is exactly why you only notice when the numbers are missing.
For two weeks Google has seen fewer orders than your shop. On 26 August a script went silent, not your revenue.
On 26 August 2026 Shopify switched off the old scripts on the thank-you and order status pages for shops without Plus. Two weeks later many shops see a slow decline in Google Ads and a step down at Meta. Both look like fewer sales. In most cases only the report is missing.
Google is rebuilding Tag Manager. Before you click update, check three things.
Since 20 August 2026 Google offers a new interface for the Google tag and Tag Manager, with a cleaned-up overview and a feature that creates orders by clicking an element on your page. The switch is voluntary. That is exactly why you should know what hangs in your container first.
On 26 August Shopify stops the script that reports your orders to Google and Meta.
Shopify ends support for script tags on the thank-you and order status pages for non-Plus stores on 26 August 2026. In many stores that is exactly where the order gets reported to Google and Meta. Orders continue unchanged afterwards. Nobody reports them any more.
Your dependency scanner reads package.json. The 4 August attack sat next to it, in the config folder.
On 4 August 2026, according to Wiz, more than 400 npm packages were compromised. The notable part is not the way in, which has been known for years. The notable part is the way to stay: configuration files of AI agents and development environments, files no dependency scanner opens.
The Omnibus Deferred the High-Risk Duties. Article 50 Still Applies From 2 August.
The Digital Omnibus has been in force since 27 July 2026 and pushes the AI Act's high-risk duties back. Almost every headline says deferral. Article 50 is not covered by it and applies from 2 August 2026, six days after the deferral entered into force.
Sovereign cloud is a promise about technology. Whether it is also one about law appears in no press release.
The European sovereignty offerings from the big cloud providers are described with unusual technical precision: separate legal entities, operation by people resident in the EU, no critical dependencies outside the EU. That very precision makes visible what the announcements stay silent about.
The CRA reporting duty starts on 11 September 2026 and covers products you sold years ago
The Cyber Resilience Act pulls its reporting duty 15 months ahead of the remaining requirements. From 11 September 2026, Article 14 applies to every manufacturer selling products with digital elements in the EU, explicitly including products shipped years ago. What has to be in place organizationally and technically before the first clock starts.
The token price is the easiest number in agent operations and the only one that decides nothing.
Vendors publish prices per million tokens. Invoices accrue per attempt. What you actually pay for is a completed case. Between those three figures sit factors no price list carries. That is where it is decided whether an agent carries its weight or is merely busy.
Your team writes more code than it can approve. The bottleneck now sits in review.
Two large analyses from 2026 show the same picture: AI-assisted changes are much larger and wait longer for a reviewer. More of them get merged without any review and the number of incidents per change rises. The bottleneck is no longer writing, it is approval.
Since 15 June, only your cookie banner decides what Google Ads receives from Google Analytics.
Until June 2026 two brakes governed the data flow from Google Analytics to Google Ads: the Google Signals toggle and the consent signal from the cookie banner. Since 15 June only one of them still works. Anyone who was unknowingly relying on the other has been measuring something different ever since.
The Omnibus Moves Two AI Act Deadlines. 2 August 2026 Stays.
The Digital Omnibus pushes the AI Act's high-risk duties to December 2027 and August 2028. What stays untouched: the duties for model providers, the Article 50 transparency duties and the Commission's power to fine. What actually applies on 2 August 2026 and which decisions you should make now so that December 2027 does not force a rebuild.
A license change costs you a migration and taking it back does not refund it
HashiCorp changed the Terraform license in 2023, Redis followed in 2024. Both times a fork under a foundation appeared within weeks. Elastic and Redis later reopened their licenses and the forks stayed anyway. Why license risk belongs in the same list as vendor risk and what an exit path looks like before you need it.
Agents do not log in. Renew per seat in 2026 anyway and you freeze the wrong metric.
For decades software was billed per person with a login. Agents have no login but they create load. GitHub, Salesforce, Workday and Zendesk are switching to consumption or outcome billing, mostly on top of the seat. What that means for contracts being renewed this year.
The Data Act Gives You a Right to Switch Cloud Providers. Whether You Can Use It Depends on Your Technology.
Chapter VI of the Data Act makes switching providers the provider's obligation. Obstacles have to go, the switch runs on a fixed chain of deadlines and from 12 January 2027 it may not cost anything. Legacy contracts are not protected. What that means for your next contract renewal and what your technology needs to be able to do so that the right becomes a feasible move.
A promised refund gets taken back. What a platform really loses in that moment.
A delivery platform confirms a refund of 22.71 EUR in writing. Two days later a different agent takes the promise back, with a reason that is factually wrong. The case shows what happens when a support system has no memory.
How a company with three people could carry ten million in revenue
Ten million euros in revenue with three people is not a case from our client list. It is a working model. It shows which tasks agents can take over, which three roles stay with humans and what the model depends on in practice.
Prompt engineering is dead. What counts is the code that checks the model's answer.
A prompt is a text instruction to a language model. It does not always return the same answer for the same input and the hundredth rewording does not change that. An AI process becomes dependable through the code around it, which checks the answer, filters it and hands it to a person when in doubt.
Why the monthly SaaS fee is the wrong number and when building your own gets cheaper
Software subscriptions feel cheap because you only ever see a small monthly amount. The total over three years, including price increases and per-user licenses, looks different. This article shows how to set up the comparison honestly and in which cases a system of your own is cheaper.
What meetings really cost and how to calculate the total for your company
Hardly any company knows what its meetings cost, because the total appears in no cost center. This article shows a simple calculation with your own numbers, which meeting types can be replaced and how a meeting-free week works as a test.
Why data protection is rarely the problem when an AI project sits untouched for six months
Many AI projects do not fail because of GDPR. They fail because of a review that never ends. That has less to do with the law than with incentives: whoever approves carries the risk, whoever blocks carries none. Which objections actually hold and what an architecture looks like that gives the data protection officer something concrete to review.
Thinking is getting cheap. What that means for companies that sell or buy brainwork.
An answer from a language model now costs a fraction of a cent. That shifts what a company does in-house, what it buys and what gets done at all. This article explains the mechanics without forecasts and says where they do not apply.
Interruptions cost more capacity than the meetings themselves
An interruption does not cost the two minutes it takes but the way back into the task. This article describes how FW Delta treats undisturbed work as the default, what that means day to day and what you can check in your own company.
Your company's most important knowledge lives in heads and old emails. Make it findable before it leaves.
When an experienced colleague leaves, their knowledge leaves with them. Wikis capture little of it because nobody has time to maintain them. A search that looks for meaning instead of keywords makes emails, tickets and manuals usable as they are.
An open position costs you every day. Where automation in the hiring process actually saves time.
An open position costs money every day it stays unfilled. Yet weeks often pass between an application and the first interview. This article shows where the time goes, which steps a machine can take over and where a human has to decide.
Your CRM is empty because your most expensive people are supposed to fill it
A CRM runs on data nobody likes to type in. So fields stay empty and the pipeline shows a state that is not true. This article describes what a CRM looks like that captures its own data and where the limits of that approach are.
Old software costs more than its licence. It ties people to screens nobody should have to fill in any more.
Many companies pay for user seats in ERP and CRM for work that consists of retyping and forwarding. The software stays, but the logic can move into a layer of your own. This article shows how that works, what bookkeeping requires legally and where the limits are.
Why your chatbot costs you money and what takes its place
Many companies introduced a chat window and noticed after a few weeks that nobody uses it any more. This article explains why a chatbot creates work instead of removing it, what an agent does differently and which limits it needs.
The most common attack path is not a bug in the code. Why automation is also a security decision.
Security leaders ask whether it is safe to give data to an AI. Hardly anyone asks whether it is safe to give data to a person. This article explains why automated processes are easier to audit than manual ones and which new risks they bring.
Data protection is no reason to skip AI. It is a requirement for how you build it.
In many first conversations, interest in AI is followed by the question of whether it is even allowed. Then nothing happens. This article shows which three building blocks carry a privacy review and where their limits are.
Growing without hiring new people for every step in revenue
More revenue almost always meant more people. For many recurring tasks that is no longer true. This article describes which tasks are suited, where the limits are and how you can tell whether your company is growing without proportionally more staff.
Why I founded FW Delta. A provider who bills by the hour earns money from your problem staying.
Many companies pay providers month after month to do manual work instead of removing it. That is not an accusation but a consequence of the billing model. Why I know both sides and what I do differently with FW Delta.
Looking back at 2025. Why companies with a high personnel cost share cannot sustain a price war.
In 2025 insolvency numbers kept rising and so did wages. At the same time it became much cheaper to have routine work done by programs. A look back at the year in which the personnel cost share became the decisive metric, with an honest worked example and three things you can check for 2026.
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