Web tracking · Repair or rebuild · Fixed price
Your ads should optimise on real orders. We get shop, Google Analytics and ad account onto the same number.
When Google only sees part of your orders, it allocates your ad budget on a false picture. Campaigns that really bring customers look weak and get less money.
The same goes for enquiries, bookings and calls. We find where the conversions go missing and put the measurement right. Or we build it from scratch before launch. In your own accounts, at a fixed price, accepted with a real test from start to finish.
EUR 290 net, findings within two working days, credited if you commission within 30 days. No subscription, no phone call, you get an email.
What you end up with
- Every conversion arrives once, with the right details
- The ad account works with your real numbers
- Cookie banner and measurement know the same decision
- Everything is written down and belongs to you
What we do differently
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Acceptance by real test
At the end we order, book or enquire ourselves and check that it arrives in Google Analytics and in the ad account.
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Everything in your accounts
We work in your Google accounts, not in ours. Everything we set up stays with you.
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Repair first, talk about more later
A server of your own for the measurement only comes in when it pays off at your ad budget.
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No lock-in
One-off price. Monitoring afterwards is optional.
What it usually is
Rarely is one single thing broken.
Usually several small things add up to the gap. We find these six almost every time, on shops just as on websites with enquiries.
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Your system counts more conversions than Google Analytics
Orders, enquiries or bookings never arrive, arrive only from some pages or arrive without value and reference.
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The ad account sees no or wrong conversions
The ads are set to an outdated goal or to one that does not know what a conversion is worth.
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Conversions are counted twice
App, plugin and theme report the same conversion several times and nobody notices.
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The ads do not get credit for the conversion
When the visitor moves from the website into the shop, to the booking or to checkout, the connection breaks. The conversion then counts as chance instead of as a success of the campaign.
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The cookie banner is there but not wired up
The visitor clicks accept, Google never hears about it and measures as if they had declined.
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Nobody knows how it is set up
The previous agency is gone, several people had access and nobody wrote down what was changed.
From the work
Before, only half the conversions were visible.
A business with website and online shop on two systems that did not know each other. Google Analytics and the ad account showed different numbers, the cookie banner was not wired up properly and every order counted again on every reload of the confirmation page. On websites with an enquiry form we see the same pattern, just with forms instead of orders.
Before
- Several measurement paths that knew nothing of each other
- Cookie banner with no connection to the measurement
- Ad account worked with an incomplete copy from Google Analytics
- Conversions counted twice on reload
- Only about half the conversions visible
After
- One shared measurement for website and shop
- Every conversion once, with value and reference
- Ad account counts conversions directly, not via a detour
- Cookie decision arrives the same way everywhere
- Accepted with a real test, everything documented and handed over
Anonymised case. Your own system and Google Analytics never match one hundred percent, because declines at the cookie banner, ad blockers and browsers set limits. The goal is a gap that is small and explainable.
Get a similar gap checkedThe tracking check
What we check for EUR 290.
Not just whether a piece is missing, but whether the whole thing fits together. You get written findings with an order of steps and a fixed price for the repair.
What the findings contain
- What counts twice, what is missing and what arrives wrong
- How big the gap between your system and the measurement is
- Which order of steps makes sense and what your team can do itself
- A fixed price for the implementation
- Who owns what
- Who has access to Google Analytics, Tag Manager, the ad account and the cookie banner and who really owns the accounts.
- Who is measuring right now
- Apps, plugins, scripts in the theme, Tag Manager and old leftovers that report the same conversions in parallel.
- Whether the right details arrive
- For shops amount, currency, order number and items. For enquiries form, topic, reference and, if you want, the value of a conversion.
- Whether the cookie banner is wired up
- Accept, decline, partial consent and later withdrawal. Does every decision reach Google.
- Whether the ads get their conversions
- Does the visitor stay recognised between website, shop, booking and checkout and is the conversion credited to the campaign.
- Whether it can be run
- Is there a backup, a manual and a way back if an update breaks something.
What we set up
The building blocks of the repair.
Which of them your project needs is settled after the check. Not every website needs all of them.
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Measurement plan
We define which action on the website sends which report with which details to which account. That is the basis for everything else.
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Tidying up Tag Manager
Clear names, a backup of the old state and a way back. Old paths that count twice are removed.
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Google Analytics
Account and data flow are checked or set up again so conversions arrive with their details.
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Ad account
Conversions are counted directly in the ad account, with value and reference, not via a detour.
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Wiring up the cookie banner
The visitor’s decision reaches every Google service. We test accept, decline and withdrawal, not just the switch.
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Purchase or enquiry path
From the first click to the conversion: product view, basket, checkout, purchase. On enquiry sites form, booking, call, download.
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Several websites
The visitor stays recognised across website, shop, portal and booking system so the ads get the conversion.
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Preventing double counting
Every conversion has a reference and counts once, even if the confirmation page is reloaded or several paths run in parallel.
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Switching over and testing
The old path is only switched off once the new one is verified. Then a real test purchase or a real test enquiry.
From the tracking check
What the shop sends and what arrives at Google.
On the left, a purchase the way the shop reports it technically. On the right, the same purchase the way Google Analytics receives it. The marked lines are the four most common faults we find in shops that grew over time.
dataLayer.push({ event: "purchase", ecommerce: { transaction_id: "SO-118342", value: 189.90, tax: 30.32, shipping: 4.90, currency: "EUR", items: [{ item_id: "SKU-4471", item_name: "Laufjacke Nordwind", price: 92.50, quantity: 2 }] }});- event purchase
- transaction_id (not set)
Without an order number the purchase counts again on every reload of the confirmation page.
- value "189,90"
The amount arrives as text with a comma. Google cannot use it and counts 0.
- tax 30.32
- shipping 4.90
- currency (not set)
Without a currency Google guesses and the revenue in the ad account is off.
- items []
No items: Google does not know what was bought.
Every finding is documented in the check with its location and the fix. Acceptance is a real test purchase, not the tag preview.
Request the tracking checkWhich technology
The simplest solution that reaches your goal.
There are several ways to report a conversion to Google. We do not pick the most expensive one, we pick the one that is enough for your case.
Comparisons to read up on
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Your system’s own app
Shop system, form tool or booking system often bring their own connection. Enough when the standard reports do the job and stability matters more than special requirements.
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Tag Manager in the browser
The usual way when you need your own goals in the ad account, several websites or special rules.
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Own code on the website
When app or Tag Manager are not enough, for example on Shopify or with custom forms. More freedom, but also more upkeep. We document the limits.
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Delivery through your domain
Google scripts run through your own address. An intermediate step that loses fewer conversions to ad blockers.
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A server of your own
The measurement additionally runs through a server you control. Pays off with a big ad budget and several ad platforms, not before.
Cookie banner
The banner and the measurement have to know the same decision.
A banner that is merely displayed is not enough. Google has to learn what the visitor clicked: before the decision, after it, on partial consent and on withdrawal. We test that with real clicks, not with a tick in the settings.
We build the technology behind it. The texts in the banner and the legal assessment stay with you and your advisers.
Only with consent
Google measures only once the visitor has accepted. Before that nothing is sent and nothing is caught up later.
Also without consent, without cookies
On decline Google receives anonymous hints without cookies and estimates from them. Whether that suits you is a question for your legal advice, not just a setting. We do not sell it as automatically better.
Acceptance
It is done only when a real conversion arrives correctly.
A green tick in the preview says nothing. We order, book or enquire ourselves and check, depending on scope:
- Value and currency
- Reference of the conversion
- Items and quantities
- Discount and coupons
- Tax and shipping
- Form fields and topic
- Arrival in the ad account
- Reload of the confirmation page
- Accept and decline at the banner
- Switch between website, shop and booking
A test purchase is cancelled or refunded afterwards, a test enquiry is deleted.
Prices
The check first, then a fixed price.
The tracking check costs EUR 290 and is credited in full if you commission within 30 days. Everything after that has a fixed price you know in advance.
Tracking check
EUR 290 net- Written findings within two working days of full access
- What counts twice, what is missing, what arrives wrong
- Order of steps and a fixed price for the implementation
- Credited in full if you commission within 30 days
Covers one website or shop, one Google Analytics account, one ad account, one cookie banner and up to two domains. Several websites, shops or markets get a separate quote beforehand.
Not included: changes to the live website, legal review, campaign management.
Get your tracking checkedImplementation after the check
Standard scopes. A clearly contained single fault, such as one double-counted conversion, sits below these and is charged less.
- from EUR 990 net
One website with enquiries Web Tracking Foundation
Forms, bookings, calls, one Google account, one cookie banner.
- from EUR 1,490 net
One shop Commerce Tracking Foundation
Shop with purchase path, amount, order number, cookie banner and test purchase.
- from EUR 1,990 net
Several websites Multi-Surface Tracking Recovery
Website and shop or booking on separate systems, several domains, old leftovers, controlled switch-over.
- from EUR 2,490 net
Several shops, markets or systems Complex Measurement
Several shops, countries or accounts, feedback from your CRM, custom rules.
- from EUR 1,490 net
Delivery through your domain First-Party Tracking Upgrade
Google scripts and measurement through your own address, after a clean foundation.
- from EUR 2,490 net
A server of your own Server-Side Tracking
Measurement additionally through a server of your own, as a follow-up project.
Afterwards, optional
- EUR 190 net
Follow-up after 7 days
We compare the conversions from your system with the measured ones of the first week.
- EUR 290 net
Follow-up after 28 days
How the credit to the ads develops and whether a server of your own would make sense.
- from EUR 99 per month
Tracking monitoring
So an update, a new plugin or a changed form does not quietly break the measurement.
Payment
- Tracking check: before the start
- Projects up to EUR 1,990: half on order, half before the switch-over
- Larger projects: half on order, a quarter after the test environment, a quarter before the switch-over
- Backups, manual and orderly handover follow the final payment
One-off prices, no term. Costs for apps or hosting only if the chosen technology really needs them. All prices net.
How it runs
From the check to the handover
The old path stays on until the new one is verified. So there is no day without measurement.
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by email
Short check-back
Which system, which problem, who has access. If a check would add nothing, we say so.
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two working days
Tracking check
We check everything listed above and write down what needs doing and what it costs.
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one day
Order and backup
Access, scope, a copy of the old state and a way back.
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three to five working days
Build
The new setup is built next to the old one in a test environment, without disturbing the live website.
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one day
Switch-over and test
Old paths are switched off, then we order or enquire ourselves and check every detail through to the ad account.
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includes 72 hours of watching
Handover
Manual, test results, known limits. Provable implementation faults are fixed free of charge in the first three days.
Afterwards
What can make sense after the foundation.
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A server of your own for the measurement
Pays off when a lot of ad budget runs, several ad platforms are served or noticeably many conversions get lost to ad blockers. For many websites the foundation is enough.
See server-side tracking -
Tracking monitoring
Updates, new plugins and banner changes break measurements without anyone noticing. We keep watching and get in touch.
See monitoring -
How big is your gap?
The calculator compares the conversions from your system with the measured ones. It shows the gap, not lost revenue.
Calculate the gap -
Are you on Shopify?
Shopify has its own rules for apps, checkout and custom code. There is a dedicated page for it.
See Shopify tracking
Common questions
What is asked most often before the tracking check.
Is this only for shops?
No. Websites with enquiry forms, bookings, phone calls or downloads are measured the same way, up to the closed deal in your CRM if you want. For Shopify there is an additional dedicated page.
Do you also repair what is already there?
Yes, that is the normal case. The check shows which parts work and which are doubled or wrong. Only what is broken gets replaced.
Why not a server of our own straight away?
A server delivers numbers more reliably, but it does not turn wrong ones into right ones. If the value or reference is already reported wrongly on the website, both arrive just as wrongly through the server. That is why the foundation comes first.
How long does it take?
The check two working days after full access. One website or one shop usually three to five working days. Several websites or systems get their own plan.
Do you guarantee that our system and Google Analytics match?
No. Anyone who declines at the cookie banner, uses an ad blocker or never loads the confirmation page is missing from the measurement. The goal is a small, explainable gap, not zero.
What do you need from us?
Read access to Google Analytics, Tag Manager and the ad account, plus a test account, a test form or a coupon code for the test. For the implementation later, write access that you can revoke afterwards.
Do we own it afterwards?
Yes. Everything sits in your accounts and is handed over with a backup and a manual. There is no app of ours that has to run and no fee to us.
Is legal advice included?
No. We build the technology behind the cookie banner. The texts and the legal assessment stay with you and your advisers.
Is there a term?
No. The check and the implementation are one-off prices. Follow-ups and monitoring are optional.
Start the tracking check
Four required answers, the rest is optional. You get a reply by email within one business day, no phone call.
Next step
Find out what your tracking really measures.
Within two working days you get written findings, an order of steps and a fixed price. If everything is fine, that is what it will say.
Credited if you commission within 30 days. No term, no obligation to implement.