Web Measurement Reliability & Recoverability Report 2026
FW Delta separates observed, corrected, modeled, invalid, and missing conversions and evaluates 30 measurement failure modes against ten control families.
- First published
- 13 August 2026
- Data cutoff
- 10 August 2026
- Methodology
- structured primary-source analysis with a failure-mode taxonomy, a 300-cell control matrix and six reference architectures
- Objects examined
- 30 failure modes; 10 controls; 300 control assessments; 6 reference architectures; 28 audit checks
Key findings
- [OBSERVED] The GA4 Measurement Protocol is intended to supplement automatic collection rather than replace it; a fully server-side implementation can retain only partial reporting. [8]
- [OBSERVED] A Measurement Protocol request can return HTTP 2xx even when its payload is malformed, incorrect, or not processed. [9][10]