Attribution Tracking Vergleich

FW Delta vs. Hyros

Hyros: 60–75 % iOS Accuracy (ATT + ITP Limits), €599/mo. FW Delta: 95–99 % mit Server-Side Tracking, €60/mo. 70% iOS Traffic? Du verlierst €40K/mo Revenue. FW Delta macht es sichtbar.

Die iOS Blindness: Hyros kann iOS Users nicht gut tracken (ATT blocks). Zeigt dir 60–75 % davon. Wenn 70 % deines Traffic ist iOS, verlierst du €40K/mo Revenue Insight. FW Delta Server-Side Tracking: 95–99 % iOS Visibility. Alles sichtbar.

Feature Vergleich

Feature	Hyros	FW Delta
Tracking Genauigkeit (iOS)	60–75 %	95–99 %
Monatliche Kosten	€599	€60
Data Ownership	Hyros owns schema	100% Dein
Cross-Domain Tracking	Limited	Full Control
Real-Time Dashboard	Partial	Full Real-Time
Integration mit Warehouse	API limited	Direct access
3-Jahres Kosten	€21.564	€2.160
Ersparnis	–	€19.404

Tracking Accuracy by Device

iPhone/iPad: Die Realität

Desktop (Chrome/Safari/Firefox)

Hyros

95%+

FW Delta

99%+

Cookies + Server-Side Events

iOS App (Post-ATT)

Hyros

60–75 %

FW Delta

95-99%

Server-Side Events atm-proof

iOS Web (ITP)

Hyros

65–80 %

FW Delta

95–99 %

Server-Side Events bypass ITP

Android

Hyros

85–90 %

FW Delta

95–99 %

Full Event Tracking

iOS Accuracy Gain

+20–35 %

Additional visibility

3-Jahr Kostenersparnis

€19.404

vs. Hyros

Revenue Recovery

€40K/mo

für 70% iOS traffic

Die 4 Hyros Limitations

iOS Tracking: 60–75 % Genauigkeit (ATT + ITP)

Problem

Hyros trackt über Browser-Cookies. iOS App Tracking Transparency + Intelligent Tracking Prevention: Apple blockiert Tracking.

Impact

iOS User Journey: 25–40 % unsichtbar. Deine iOS Retargeting ist blind.

Per-Session Deduplication (unreliable)

Problem

Hyros claims 'server-side' aber deduplicates via browser fingerprinting + cookies. iOS: Fingerprinting doesn't work.

Impact

iOS Conversions sind misattributed. Retargeting misses real converters.

Limited Custom Tracking

Problem

Hyros gibt dir pixel + API. Aber Custom events/properties sind limited. Willst internal metric? Workaround nötig.

Impact

Du kannst nicht Hyros wie du willst konfigurieren. Limited flexibility.

Vendor Lock-in + Data Export

Problem

Hyros Daten sind bei Hyros. Export über API ist slow + limited. Format proprietär.

Impact

Wenn du wechseln willst, dauert Wochen. Keine einfache Migration.

Beispiel-Szenario

DTC Fashion: Hyros zu Server-Side Tracking migriert

Die Situation

€120K/mo ad spend across Meta + TikTok. 70% iOS traffic (post-ATT). Hyros shows ROAS 3.2x. But iOS Conversions: 60-75% tracked. Real iOS ROAS closer to 2.1x. Missing 34% of iOS Conversions = Leaving €40K/mo revenue on table.

Die Lösung

Server-Side Event Tracking (no ATT impact). Direct webhook integration to warehouse. Real-Time Attribution without iOS blindness.

Ergebnisse

iOS Conversion Visibility

60–75 %

95–99 %

Real iOS ROAS

2.1x (hidden)

3.5x+ visible

Revenue Recovery/Mo

€40K lost

Visible & Optimizable

3-Year Savings

€64.800 lost

€19.404 cost savings

Migration zu FW Delta

4-Phasen Prozess: 6–9 Wochen

Attribution Audit

1-2 Wochen

Alle Hyros tracking pixels dokumentieren
Custom events & properties inventarisieren
Current attribution model definieren
Dashboard requirements sammeln

Infrastructure Setup

1-2 Wochen

Server-Side Event Collection API bauen
iOS/Android SDK implementieren
Warehouse integration (BigQuery/Redshift)
Real-Time streaming setup

Event Migration

2-3 Wochen

Hyros pixels durch Server-Side Events ersetzen
Custom Events konfigurieren
Cross-device tracking validieren
iOS + Android apps integrieren

Dashboard & Cutover

1-2 Wochen

Real-Time Attribution Dashboard bauen
Hyros vs Custom comparison (sollte match ±5%)
Team Training
Hyros subscription canceln

95-99% iOS Tracking. Alle Revenue sichtbar.

Server-Side Attribution. Keine ATT/ITP Limits. Real-Time Dashboard. €19K über 3 Jahre sparen + €40K/mo Revenue Recovery.

Tracking Audit Starten Revenue Recovery Rechnen

95-99% iOS Accuracy ATT-Proof Tracking €19K Ersparnis